CASE STUDY
How Maxwell on 66th Elevated Their Resident Events with PWYN Events
Imagine Every Resident Event Planned and Organized—Maxwell on 66th Has
Maxwell on 66th, a Greystar property, is setting the gold standard for resident engagement by partnering with PWYN Events to host 12 unforgettable experiences throughout 2025. By securing their VIP Membership, they locked in their events early, ensuring stress-free planning, high resident engagement, and top-tier entertainment—all without the last-minute scramble.
The Challenge
Like many luxury properties, Maxwell on 66th wanted to elevate their resident experience while minimizing the time and effort spent on event planning. Their goals were simple:
✅ Offer engaging, high-quality events year-round.
✅ Avoid last-minute scheduling headaches.
✅ Increase resident satisfaction and retention.
✅ Ensure strong attendance at every event.
The Solution: VIP Membership with PWYN Events
By enrolling in PWYN Events’ VIP Membership, Maxwell on 66th unlocked a seamless, all-inclusive event solutionthat guarantees exceptional experiences for residents while eliminating the workload for their management team.
What Their VIP Membership Includes:
✔ Priority Scheduling – Their ideal event dates were secured in advance, ensuring a smooth, well-planned calendar.
✔ Exclusive Upgrades – Complimentary DJ services, upgraded catering options, and premium enhancements.
✔ A Tailored Annual Event Calendar – A fully curated lineup of diverse, engaging events designed to keep residents excited all year.
✔ Turnout Assurance Plan – Custom marketing strategies, including social media content and promotional flyers, to maximize attendance.
✔ Worry-Free Event Execution – From setup to breakdown, PWYN Events takes care of every detail.
Maxwell on 66th’s 2025 Event Lineup
With everything pre-planned, Maxwell on 66th’s residents will enjoy:
🎉 Signature Events Throughout the Year:
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Breakfast Biscuits on the Go – January 31st
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Love Bar & Chocolate Fountain – February 12th
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Bingo Night & Happy Hour Bar – March 6th
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Bottomless Mimosa Bar with Live DJ – April 12th
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Margarita Bar & Tacos with Live DJ – May 4th
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Summer Bar & Burger Catering with Live DJ – June 13th
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Movie Night, Movie Bar & Pizza – July 26th
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Tropical Bar with Live DJ – August 9th
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Breakfast Burritos on the Go – September 12th
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Halloween Haunted Bar & Pizza with Live DJ – October 25th
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Wine Bar & Italian Pasta – November 20th
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Holiday Mimosa Bar & Brunch with Santa Visit – December 13th
With diverse themes, live entertainment, and interactive experiences, Maxwell on 66th is ensuring every resident has something to look forward to throughout the year.
The Results: Stress-Free Planning & Engaged Residents
🎯 Time Saved: The management team no longer worries about last-minute event planning—everything is set in motion well in advance.
🎯 Stronger Community Engagement: With a well-promoted calendar, residents can anticipate and get excited about upcoming events.
🎯 Higher Resident Satisfaction & Retention: Offering high-quality events year-round fosters a sense of community, leading to happier residents and stronger renewal rates.
Want to Host Hassle-Free, High-Impact Events Like Maxwell on 66th?
PWYN Events is now offering limited VIP Memberships for 2025. Join your sister property, Maxwell on 66th, in setting a new standard for resident engagement!
Start your 2025 Plan
Complete our quick and easy event request form to secure your spot as a VIP client for 2025. In just 5 minutes, you’ll kickstart planning your property’s events for the entire year!